You see the face of a stranger.

In the blink of an eye, you’re mind is made up. You’ve taken in their skin color, ethnicity, sex, age, and accent. You think you know who they are as a person.

That’s FACEism.

It sounds like racism, and in many cases it is.

But FACEism is when we make quick, often unfair, judgements about people we don’t even know…ignoring the fact there is so much more behind their face. 

That ignorance is dividing us.

FACEism’s Mission: Expose our often ignored history, erase stereotyping and move towards a better understanding of each other.